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UP! (GDD)

UP! is a hyper-casual mobile game where players jump to higher platforms, tackle unique enemies, and compete in weekly leagues for scores, all within quick 2-5 minute sessions. It offers vibrant visuals, engaging platforming, and cosmetic customization, with gem-based monetization.

Assignment 13: Item Creation

If you were to create an in-game item, how would you decide the in game price of this item?

What kind of data or resources would you look into?

Assignment 19: Matchmaking System

Suppose that you are responsible for a successful multiplayer game with 1 million monthly active users evenly spread across the world.

The average user plays 15 times (sessions) a week and has an average session time of 10 minutes.

The game revolves around car races and every car is described by a cumulative CarPower parameter that takes integer values from 1 (weakest) to 100 (strongest).

Assignment 17: Alternative Monetization Strategy for Fortnite

The objective is to select one of these successful f2p games and to describe an alternative monetization strategy:

Assignment 9: Critical Analysis of Two Successful Free-To-Play Mobile Games

Choose 2 mobile Free-To-Play games, explain why, in your opinion, it is a successful game.

Try to see how the Features in the Game influence Retention, Engagement, Virality, and Monetization.

Assignment 11: Designing a Gacha System

Create a Gacha System

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Assignment 1: Critical Analysis: The Best and Worst in Gaming - Monetization, Retention, Mechanics, and Gameplay

For each game write about the  Best / Worst things for the following:

  • Monetization

  • Retention

  • Mechanics

  • Gameplay

Assignment 2: System Design

You’re a designer on the Hearthstone team and you must design a system to let players work together to complete an object and earn rewards. 

You must write out what your design will be for the new cooperative gameplay feature.

Ideally, your design will cover:

  1. What is the global vision of the new Co-OP feature?

    1. How does the Feature fit in the grand scheme of the game?

  2. Explain in detail how the feature works. Is the feature something that needs to be unlock?

  3. How is this Feature going to Increase Engagement?

    1. How rewarding is it to play?

    2. What are the Pros and Cons?

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Assignment 6: Monetization Mastery: A/B Testing Ad Strategies for Optimal Revenue Growth in Your Music App

Background: Your music product is monetizing with both ads (video interstitial) and in-app purchase. As an effort to increase its LTV, you are doing an A/B test to increase its ad revenue with 2 variants, as follows.

• Variant A: Display ads at the end of each song played and no two ads appear within 2 minutes

• Variant B: Aggressively display ads at the end of each song played

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Assignment 7: Optimizing Victory: Enhancing Tiles Hop Day 1 Retention through Technical Heights

Based on the game Tiles Hop: 

https://play.google.com/store/apps/details?id=com.amanotes.beathopper

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This game has a 40% Day 1 Retention and the plan is to grow this number to around ~50%.

This is needed in order to compete with other industry market benchmarks

You must Design a feature in order to improve the game's retention Metric

This Design must be backed by industry benchmarks as well.

The Design must include:

  • Description

  • Reasons for applying it

  • Expected outcome from the player base

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Design Concept for Loot Box Opening Animation

LootboxOpen Animation.png

© 2023 By Leong Win Yik

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